Problem
Customers complain of an overwhelming amount of results for generic queries such as “drills”
Often challenged with finding the right product for their search (I can’t find)
Goals
Increase conversion through search
Customers complain of an overwhelming amount of results for generic queries such as “drills”
Often challenged with finding the right product for their search (I can’t find)
Increase conversion through search
Visual Navigation – In-house built algorithm identifies top categories for each term and picks most relevant image to assist in promoting highly relevant categories
Type Ahead – Autosuggest algorithm to recommend top searched queries over the last 13 weeks. Layered in Relevancy ranking algorithm to determine top products to appear
